Wednesday, 30 January 2013

Attract and Retain More Customers Using Magento Store



Magento was launched in 2008 as an open-source ecommerce web application. It was developed with the help of open source community developers. Now it is owned by Magento Inc. It has a Magento Community Edition, which is a free edition open to all. Magento Mobile edition was released in 2010. Magento was bought by eBay in 2011. Magento has crossed over 4 million downloads now. Magento ecommerce development is being used widely by small and large retailers, including Samsung, counting over 130000 websites.

What makes Magento Special?

Magento uses Model View Controller model in its web applications for separating information from the user. It offers IT services for small medium and large businesses. Each type of business is served by customized web applications that suit the business.

It works basically on the concept of Object Oriented Programming (OOP) which is considered the most efficient way of programming. Instances of the object are used to reduce code redundancy. It uses EAV data model also called open schema database. Magento Customization Solutions are very popular with retailers due to its versatility and adaptability.

Magento Go for Small Business

Magento offers its services for all businesses from single-shop retailer to multi-national retailers. ‘Magento Go’ is their web service for small businesses. Clients can customize the look and feel of their site according to their business. They offer hosting services also. They have extensive marketing tools to reach out to more people. Their price is such that any business can afford and benefit from it.

Magento Go allows the client to create products and attributes according to their business. It allows the client to link the products based on some attributes. It allows the client to create powerful search tools using which customer can filter the products of their choice easily.  Go has built-in SEO which makes sure your website is more visible in user searches.  Go has options to retain your loyal customers through coupons and loyalty reward programs. Clients can customize coupons and rewards based on customer and products. They also help customers find similar products and compare them and add to wish-lists. They also have add-on features like payment and shipping which will make online shopping complete.

Magento Enterprise Edition for Medium Businesses

The Enterprise Edition has complete e-commerce solutions to a medium to large business. The Enterprise Edition supports larger volume of data and traffic to your site which you benefit from Magneto’s built-in SEO. Complete customization is allowed where you can change the look and functionality of your site to suit your business needs. You can get technical help from Magneto experts for setting it up.

For More Information :- 
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4 comments:

  1. I am very thankful to the author to write this fruitful information.It is worth sharing for other users.Thanks once again
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  2. magento integration has been simplified and been made more easy.

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  3. I read lot of articles and really like this article. This information is definitely useful for everyone in daily life. Fantastic job.

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